Our Services

How We Create Lasting Impact

Leadership Development

Refine your leadership skills to better influence your people and grow your business. We offer advanced self-awareness, self-management and self-leadership coaching and training. This is also coupled with others-awareness, others-management, and others-leadership coaching and training. We also provide time and task management, communication, conflict resolution, and emotional intelligence coaching and training. Our goal is to develop balanced, integrated and empowered leaders capable of making robust strategic decisions, better influencing and empowering others.

Culture Development

Our culture development services are focused on building high-performing teams and embedding a culture that not only thrives - but sustains itself. Using proven frameworks and strategic models, we help organisations cultivate cultures grounded in trust, accountability, and alignment. We work closely with leaders to define core values, clarify team norms, and develop the systems that drive collaboration, ownership, and psychological safety. The result is a workplace culture where performance is elevated, challenges are met with resilience, and teams are empowered to lead themselves - creating a ripple effect of growth, engagement, and long-term success.

Strategy & Growth

We specialise in redefining and repositioning organisations for sustainable growth, competitive advantage, and operational excellence. We work at both the strategic and structural levels to help businesses clarify their value proposition, refine their brand identity, and realign their internal architecture for maximum efficiency and impact. Our approach integrates people, performance, and profit - enabling leaders to restructure teams, redesign workflows, and reposition in the market with clarity and confidence. From market differentiation and strategy development to cultural alignment and leadership capability, we empower businesses to operate smarter, stand out in their industry, and grow with purpose.

Performance Improvement

Our performance improvement services are designed to unlock the full potential of both your people and your operations. We take a holistic approach - enhancing systems, structures, and workflows while also elevating team dynamics, accountability, and leadership capability. Whether addressing inefficiencies, low engagement, or underperformance, we partner with organisations to identify root causes, implement practical solutions, and build a culture of high performance. By aligning strategy with execution and strengthening the human systems that drive results, we help businesses perform better, lead stronger, and achieve measurable, lasting impact.

Virtual Assistant Services

Our Virtual Assistant Services goes far beyond traditional outsourcing - we deliver a strategic, end-to-end solution designed to integrate seamlessly with your business. We take the time to deeply understand your unique needs, then design tailored position descriptions, KPIs, and role frameworks to ensure clarity and alignment from day one. Our team manages the full recruitment, selection, onboarding, and training process, while providing ongoing performance management and professional development to support continuous growth. This robust and holistic approach ensures your virtual assistant isn't just a task-taker, but a true asset embedded in your team - enhancing productivity, freeing up leadership capacity, and driving long-term value and growth.

Recruitment &
HR Services

Our recruitment and HR services are designed to attract, align, and retain the right talent to drive your organisation forward. We go beyond simply filling roles - we partner with you to understand your culture, strategic goals, and ideal team dynamics. From crafting compelling job descriptions and running targeted recruitment campaigns to facilitating structured interviews, onboarding programs, and performance frameworks, we deliver end-to-end HR solutions tailored to your business. With a focus on long-term fit, capability development, and compliance, we help build strong, high-performing teams while embedding HR practices that support sustainable growth and a thriving workplace culture.

Who We've Served

Who We Are

Meet Brad Semmens
- Director & Head Consultant

Brad Semmens - Director and Head Consultant started Objective Consulting as a result of continuously finding himself with unwavering passion and curiosity at the intersection of people and business.


Brad walks his talk, as founder of NutriCeuticals - a thriving supplement company, and successful consulting business - Objective Consulting. Brad is a highly skilled business consultant with deep expertise in personal and organisational psychology, leadership, people and culture development, and strategy, growth and performance improvement.

With qualifications that include a Master of Business Psychology (current) with the University of Newcastle, Bachelor of Business Management – Majoring in Human Resources Management, Certified Change Management Practitioner, and Certified NLP Master Practitioner, L2 E-Disc Consultant and more. Brad combines strategic insight, academic rigour, and extensive real-life experience with a hands-on approach to help businesses, business owners, leaders, manager and HR professionals thrive.

Check Our Free Resources

We have a vast range of free and paid resources, from ebooks, templates, frameworks, videos, short courses, blogs, articles and more!

How We Deliver

Workshops & Training

Programs & Products

Bespoke Consulting

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Hit the chat function at the bottom right-hand corner of our website or fill out a contact form below. We will respond within 1-2 business days.

Testimonials

Ian Mewburn - Executive of Safety, People and Culture

Brad provided training for leaders dealing with change. His knowledge, insights and facilitation skills are impeccable. Looking forward to working with Brad again.

Ute Diversi - Organisational Psychologist

I had the pleasure of working with Brad to design and deliver executive coaching and transformation with a large multi-national. He brings great depth, expertise and care to the work he does.

Alan McGilvray - Ex CEO of Bayer India, Leadership Expert

I've known Brad in professional settings for many years. Brad's passion, knowledge and dedication to leadership development makes him an invaluable asset to any organisation he works with.

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